Privacy Policy

Motives in Movement (“we,” “us,” or “our”) operates the website accessible at https://www.motivesinmovement.com (the “Site”). We are committed to safeguarding the privacy and personal data of our users and visitors. This Privacy Policy outlines our principles regarding the collection, use, and protection of your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) of the European Union and the California Consumer Privacy Act (CCPA).

1. Commitment to Privacy and Data Protection

Your privacy is of paramount importance to us. We are committed to maintaining the highest standards of data integrity, lawfulness, and transparency when processing your personal data. Our services are designed with user privacy in mind, and we aim to minimize data collection wherever possible. We limit our data usage to the purposes clearly described in this Policy and take every reasonable action to protect it.

2. Scope of this Privacy Policy & Data Controller Role

This Privacy Policy applies to all users of the Site, services, features, and communications provided by Motives in Movement. We act as the data controller for the processing of your personal information gathered through our online and offline channels. If you access the Site or engage with us from jurisdictions where data protection laws apply, such as the EU or California, we adhere to those regional obligations as appropriate.

3. Categories of Personal Data We Process

We may collect and process various categories of personal data depending on your interactions with motivesinmovement.com:

a) Usage Data
Includes information about your device and browser, pages visited, time spent, IP address, click-stream data, and referring URLs. This is collected automatically through cookies and similar technologies.

b) Account Data
Includes name, mailing address, email address, phone number, and other identifiers necessary to register or interact with our services.

c) Profile Data
Includes preferences, user behavior on the Site, purchase history, account settings, interests, and feedback provided via surveys or communications.

d) Communication Data
Includes any data submitted through support forms, email correspondences, feedback, or interactive tools such as our contact page. We retain chat logs, timestamps, and inquiry details.

e) Technical Data
Includes information about the device you use (make, model, OS), browser configuration, network setup, system access times, and Internet service providers.

f) Transaction Data
Includes billing addresses, payment method details (e.g., card type and expiration), order confirmations, shipping addresses, and delivery confirmations associated with purchases.

g) Preference Data
Includes marketing opt-in/out preferences, interest-based data collected via cookies or direct disclosures, and consent records related to promotional or third-party communications.

4. Legal Bases for Processing Personal Data

We rely on the following legal bases for processing your personal data:

– Consent: Where you have given us explicit permission (e.g., subscribing to newsletters or accepting cookies).
– Contractual Necessity: To fulfill our obligations under any contract with you, including providing services or processing orders.
– Legal Obligation: Where processing is necessary to comply with applicable laws or regulatory requirements.
– Legitimate Interests: Where we have a business interest that is not overridden by your fundamental rights and freedoms (e.g., improving services, fraud prevention, securing our Site).

5. Your Rights (European Union and California Residents)

Depending on your jurisdiction, you may exercise the following rights:

– Right of Access: Obtain confirmation about whether your data is being processed and access to that data.
– Right to Rectification: Request updates to incomplete or inaccurate information.
– Right to Erasure: Seek deletion of your data under qualifying criteria (“right to be forgotten”).
– Right to Restriction: Limit how your personal data is used in certain circumstances.
– Right to Data Portability: Receive your data in a structured and standard format and request transfer to another service provider.
– Right to Object: Object to processing based on our legitimate interest or for direct marketing purposes.
– Right to Opt-Out (CCPA): California residents may request a list of personal data shared with third parties and opt out of the sale of personal information.

To exercise these rights, please contact us at [email protected].

6. Security Measures

We employ a comprehensive array of administrative, technical, and organizational safeguards to protect your data:

– Encryption of sensitive data in transit and at rest
– Multi-factor authentication and role-based access controls
– Firewalls and intrusion detection systems
– End-user training and auditing procedures
– Regular system backups and secure data storage

No system can guarantee absolute security, but we take all reasonable steps to protect your information against loss, misuse, or unauthorized access.

7. International Transfers of Personal Data

Your data may be processed outside your country of residence, including in the United States. Where we transfer data internationally, we ensure an adequate level of protection through mechanisms such as standard contractual clauses approved by the European Commission or reliance on regulatory frameworks such as the EU-U.S. Data Privacy Framework, where applicable.

8. Data Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes we collected it for, including the satisfaction of legal, regulatory, and operational requirements.

– Usage Data: Retained up to 12 months
– Account & Profile Data: Retained for the duration of the account and 24 months thereafter
– Communication Data: Retained for 24 months
– Technical Data: Retained for 12 months
– Transaction Data: Retained for 7 years (or as required by financial regulations)
– Preference Data: Retained for 24 months or until consent is withdrawn

9. Cookies Policy

We use cookies and similar technologies for the following purposes:

– Essential Cookies: Necessary for core site functionality (e.g., login, shopping cart)
– Functional Cookies: Enable personalization and enhanced features
– Analytical Cookies: Help us understand user behavior via anonymized statistical tracking
– Performance Cookies: Assess the effectiveness of advertising campaigns or site performance

These tools help us improve the user experience and optimize our digital offerings on motivesinmovement.com.

10. Cookie Management and Legal Compliance

Upon visiting the Site, users are prompted to consent to our use of non-essential cookies. You may manage these settings at any time via your browser or by using the cookie preferences tool accessible on the Site.

Under GDPR, consent for cookies must be explicit; under CCPA, you may opt-out of certain tracking practices via the “Do Not Sell or Share My Personal Information” link, where applicable. Refusing cookies may affect functionality but not restrict basic access to motivesinmovement.com.

11. Protection of Children’s Data

We do not knowingly collect or process personal data from individuals under the age of 13. If we become aware that we have inadvertently received such data, we will promptly delete it from our records. Parents or guardians who believe their child has submitted personal data should contact us immediately at [email protected].

12. Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy to reflect legal, technological, or operational changes. Any material changes will be communicated to you through appropriate channels, including banners or direct notification on the Site.

13. Contact Information

If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal data, please contact us at:

Email: [email protected]
Website: https://www.motivesinmovement.com

We are committed to full compliance with all applicable data protection laws. Please do not hesitate to reach out with any privacy concerns or inquiries regarding your data rights.